Leonie Gleeson

Group Marketing Manager

Group Marketing Manager Full-time | Reporting to the Group Marketing Director | Hybrid, Dublin HQ We are seeking a hands-on, execution-focused Group Marketing Manager to lead the day-to-day delivery of marketing operations, creative asset development, and campaign coordination across a multi-brand business. This is an ideal role for a highly organised and technically skilled marketer who thrives on making things happen – ensuring teams, tools, and timelines run smoothly to deliver impact across both B2B and B2C channels. You will manage and support a team of creatives and digital marketers while helping to improve internal workflows and drive the effectiveness of campaigns across several markets. About the Company A well-established and fast-growing international business with multiple B2B and B2C brands in the built environment sector. Headquartered in Dublin, with offices across Europe, the UK, China, and Australia, the business is backed by new investment and has ambitious growth plans through both organic expansion and acquisition. This is a unique opportunity to play a key executional role in a growth-focused and dynamic marketing environment. Key Responsibilities Oversee and optimise the internal marketing workflow, ensuring timely and efficient delivery of creative and digital assets. Identify and resolve inefficiencies in marketing execution, from project tracking to approval processes and campaign coordination. Manage resource allocation across a cross-functional marketing team (writers, designers, and digital marketers). Support the Digital Marketing Manager in executing the digital marketing strategy across web, email, SEO, and social. Develop and manage marketing dashboards and performance reports to support continuous improvement and visibility of KPIs. Provide guidance and operational support to the creative and content teams, ensuring smooth project traffic and campaign delivery. Work closely with the wider team to deliver assets for new product launches, trade marketing, packaging, events, POS, brochures, digital campaigns, and thought leadership content. Contribute to UX/UI support on digital platforms. Help develop messaging frameworks, content pillars, and audience segmentation in partnership with brand and digital leads. Mentor and support team development and workflow performance. Your Profile Minimum 5 years' experience in a senior marketing operations, campaign management, or project delivery role. Proven experience in both B2B and B2C environments, ideally in a product-led or technical industry. Operationally strong, with an eye for detail and a knack for making complex project pipelines run smoothly. Strong understanding of marketing automation platforms, analytics tools, and content management systems. Experience using HubSpot, Monday.com, or equivalent tools. Skilled in project management and traffic coordination, managing multiple projects simultaneously. Strategic problem-solver with a practical mindset and excellent communication skills. Degree in Marketing or related field additional certifications in Digital Marketing or Project Management are a plus. Key Metrics Campaign delivery and engagement performance Marketing dashboard and analytics reporting Asset production volume and quality Workflow and project delivery efficiency Budget tracking and resource management UX/UI contribution and cross-team collaboration Marketing qualified leads and brand visibility metrics Why Join? Join an award-winning business with a strong growth trajectory and international footprint Enjoy a hybrid working model in a well-connected Dublin location Be part of a collaborative team with a "people-first" culture Take part in regular social events and employee wellbeing initiatives

Public Affairs and Communications Executive

Public Affairs & Communications Executive Location: Hybrid | Contract: Full-Time | Sector: Sustainability / Climate Policy Are you a communications professional with a passion for sustainability and influencing public policy? This is a unique opportunity to join a high-impact organisation at the forefront of Ireland’s climate action and energy transformation agenda. We’re seeking a Public Affairs & Communications Executive to play a central role in the rollout of a major legislative directive focused on improving the energy performance of buildings. Sitting within the Public Affairs function and closely aligned with the programme delivery team, you will be responsible for leading the development and execution of strategic public affairs and communications activity related to this ambitious initiative. This role offers an opportunity to engage with high-level stakeholders, support national policy development, and contribute meaningfully to Ireland’s decarbonisation goals. You'll join a collaborative and purpose-driven team dedicated to shaping the future of energy and climate policy. Key Responsibilities Develop and implement a proactive public affairs and communications strategy for a high-profile regulatory initiative. Act as the communications lead on the initiative, ensuring clear, consistent, and timely messaging across internal and external stakeholders. Foster constructive relationships with stakeholders to build trust, engagement, and understanding of the programme's impact. Monitor and advise on reputational and strategic communications risks, working closely with corporate and policy colleagues. Provide expert input into event planning and public affairs initiatives that support the wider sustainability agenda. Ensure all communications and engagement activity aligns with public sector governance standards and best practices. Essential Skills and Experience A degree (NFQ Level 7 or higher) in Communications, Public Affairs, Public Policy, Journalism, Sustainability, or a related discipline. Minimum 3 years’ experience in public affairs, advocacy, strategic communications, or stakeholder engagement. Proven ability to develop and deliver communication strategies that influence decision-making and engage diverse audiences. Excellent communication skills—written, visual, and verbal—including experience with briefings, press releases, and reports. Strong organisational skills with a focus on detail, deadlines, and collaboration. Proficient in Microsoft Office suite (Word, Excel, PowerPoint, SharePoint). Desirable Experience Familiarity with public sector governance and regulatory environments. Understanding of energy policy, building standards, or environmental legislation (e.g., EPBD or equivalent). Experience in managing reputational risk and strategic communications challenges. Ability to deliver impactful stakeholder engagement experiences across both public and private sectors. Why Join? Contribute to a major national initiative that’s central to Ireland’s climate goals. Be part of a forward-thinking and supportive team working on meaningful change. Engage with a wide network of professionals in policy, regulation, and sustainability. Flexible working model that supports work-life balance.

Marketing Campaign Executive

Are you a skilled marketer who thrives on delivering high-impact campaigns across media channels? We’re seeking a Marketing Campaign Executive with strong experience in paid advertising to join a dynamic team driving awareness of Irish-produced goods at home and abroad. This is a rare opportunity to combine creative storytelling with results-driven campaign management, working on national and international B2B and B2C marketing initiatives. D2 | Hybrid | Flex Work | 7 Month FTC The Role You will lead the execution of marketing campaigns aimed at enhancing the visibility, relevance and credibility of a key national brand across both domestic and export markets. You’ll work cross-functionally with internal teams and external agencies to deliver fully integrated, insight-led campaigns. Key Responsibilities Plan and implement B2B and B2C marketing campaigns, ensuring alignment with wider brand and sector strategies. Work closely with internal business development and sector leads to ensure campaigns reflect commercial objectives. Develop campaign briefs and oversee the creation of traditional and digital media plans in collaboration with media and creative agencies. Lead the production, adaptation and approval of media, ensuring consistency with brand identity. Coordinate the integration of campaigns with other brand channels (earned, owned and paid media, including trade shows and PR). Monitor and report on media KPIs and campaign effectiveness, with input from analytics teams and media auditors. Maintain brand consistency and evolve brand guidelines where necessary. Manage campaign budgets and ensure compliance with internal processes and governance. Maintain project risk registers and align with operational models for delivery. About You Essential Skills and Experience Minimum of 3+ years in marketing, advertising, communications or media, ideally within FMCG, agri-food, or consumer brand sectors. Proven track record in delivering l media campaigns from concept to evaluation. Strong understanding of the media landscape across Ireland and key export markets. Experience developing creative assets and managing agency relationships (media and creative). Skilled in campaign reporting, performance tracking, and budget management. Confident working in cross-functional, fast-paced environments with multiple stakeholders. Strong communicator with excellent written, verbal and interpersonal skills. Why Apply? This is an opportunity to make a real impact on the perception of Irish brands across global markets. You’ll join a collaborative team working at the intersection of creative marketing, commercial strategy, and national pride.  

Marketing and Communications Specialist

Join a dynamic Communications team as a Marketing and Communications specialist to play a key role in developing and executing impactful marketing and communications programs. You'll contribute to strategic communications that advance organisational objectives across corporate, program, and consumer awareness initiatives. This is an opportunity to use your expertise to bring work to life and engage key audiences. Hybrid, Offices in Dublin and Cork 18 Month FTC Responsibilities: Provide expert marketing across the full offline and online marketing mix, in the delivery of major project campaigns. Provide marketing and communications support for flagship events Implement strategic communications plans to promote the organisation's role and achievements. Support press office functions, including media relations and spokesperson support. Coordinate content development and publication of key reports. Manage agency relationships. Define, monitor, and adjust program metrics. Conduct target audience research to inform communication strategies. Manage brand assets to ensure proper use. Collaborate with the wider Communications team to maximise content effectiveness. Knowledge & Skills: Excellent written and oral communication and creative skills. Strong organisational skills, ability to multitask, manage competing demands, and meet deadlines. Strong problem-solving, analytical, and decision-making skills. Ability to build positive working relationships with internal and external stakeholders. Strong attention to detail and commitment to quality. Ability to work independently and manage milestones. Excellent IT skills. Experience & Qualifications: Essential: Degree (NFQ Level 7+) in Marketing, Business, or a related discipline. Minimum 3 years' relevant experience in a marketing/communications function. Competency across the full marketing communications mix. Experience working in a multi-disciplinary team. Excellent written and oral communication skills. Strong IT skills. Desirable: Proficiency in written/spoken Irish language. Knowledge/experience in the public sector. Knowledge/experience in the sustainable/renewable energy sector.

Marketing Programmes Coordinator

Marketing Programmes Coordinator Location: Dublin 2 / Hybrid (2 days in office) Type: Full-time OR Part-Time Overview: A leading professional body is seeking a highly organised and proactive Marketing Programmes Coordinator to support the delivery and promotion of a suite of national professional development initiatives for marketing professionals. This role combines marketing support, project coordination, and stakeholder engagement. You’ll work across various programme areas including certification, competency assessments, personalised development plans, and educational resources. It’s ideal for a confident administrator or early-career marketer with a flair for organisation, communication, and process improvement. Key Responsibilities: Support the planning and coordination of marketing-led professional development programmes. Schedule and manage logistics for assessments, events, and participant engagement activities. Liaise with participants, vendors, and internal teams to ensure seamless delivery and excellent experience. Assist in developing and updating marketing and learning materials – including brochures, videos, and web content. Track participant progress and compile personalised development and team reports. Monitor key metrics and generate reports on programme engagement and outcomes. Recommend and implement administrative and process improvements. Maintain accurate records in line with GDPR and QA standards. Act as a main point of contact for participant queries. Collaborate with the wider marketing team to promote programmes across digital channels. Skills & Competencies: Strong organisational skills and exceptional attention to detail. Confident communicator with excellent written and verbal skills. Proactive mindset with a problem-solving attitude. Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook). Familiarity with CRM systems (e.g., HubSpot) a plus – training provided. Ability to juggle multiple priorities and work independently. A positive, team-oriented approach and willingness to learn. Experience & Qualifications: Minimum of 3 years in a similar support, coordination, or customer-facing role. Background in marketing, communications, education, or professional services preferred. Relevant qualification in marketing, business, or administration is advantageous but not essential.

Communications and PR Lead

Are you an experienced communications professional ready to step into a fast-paced, impactful role? Our client is a forward-thinking organisation operating at the intersection of business, brand, and social purpose. They’re seeking a proactive communicator to deliver communications and PR activity that inspires employees, engages external audiences, and amplifies the brand’s voice in the Irish market.  Hybrid 2 days office 3 days from home Role Overview As the Communications & PR Lead , you’ll be at the heart of the communications function, supporting everything from internal engagement to media relations and social storytelling. Reporting to the Head of Sustainability, this role will see you collaborate cross-functionally, manage external agencies, and deliver high-quality content and campaigns across channels. Key Responsibilities Develop and deliver internal and external communications across formats and platforms. Manage internal engagement channels such as newsletters and the company intranet. Create compelling content for social media, PR, brand campaigns, and sustainability initiatives. Partner with business units to support their communications goals. Lead day-to-day management of social media channels in collaboration with an agency. Draft press releases, feature stories, and corporate communications. Support media relations activity and help raise brand visibility through storytelling. Assist in planning and executing internal events and other high-impact initiatives. What You Bring A degree in Journalism, PR, Communications, or a related field. 3+ years of hands-on experience in a communications, PR, or agency role. Proven experience managing social media and coordinating with PR agencies. Exceptional writing, editing, and content creation skills across formats. A collaborative mindset with strong influencing skills across teams and levels. Highly organised with the ability to juggle multiple priorities under pressure. A self-starter attitude with a strong sense of integrity, creativity, and drive. Understanding of regulated or complex industries (e.g. financial services ) is a plus, but not required. Why Join? This is a unique opportunity to join a values-driven organisation undergoing significant growth and innovation. You'll work with a passionate team, enjoy hybrid flexibility, and play a key role in shaping the organisation’s narrative both internally and externally.

Senior Marketing Executive

We’re seeking a dynamic and experienced Senior Marketing Executive to join a growing team within the food sector. This is a key role for a commercially minded marketer who brings a strong foundation in content creation, campaign management, and CRM and who is eager to take ownership of impactful marketing initiatives across local and international markets. Ideal for someone with solid generalist marketing experience, excellent writing and content skills, a head for insights, and a strong interest in the evolving role of email marketing. A passion for food and food trends would be a welcome bonus, but not essential. Key Responsibilities Marketing Strategy & Campaign Execution Contribute to the development of strategic marketing and sales plans aligned with commercial goals Lead the delivery of campaigns, product launches, and promotions with a focus on timing, impact and ROI Monitor performance metrics and translate insights into actionable recommendations Content Creation & Digital Marketing Own the content calendar and produce high-quality written content across web, email, and social channels Manage customer newsletters and segmented email campaigns, continuously optimising for engagement Support broader digital strategy, including SEO, website updates, and social media CRM & Customer Engagement Leverage the CRM system (Salesforce experience a plus) to improve targeting, communication and retention Champion data quality and ensure insights are translated into personalised marketing activity Collaborate with sales and key account teams to support customer journeys and commercial goals Creative & Brand Development Manage agency partners and oversee creative asset development across packaging, POS, brochures and more Maintain brand consistency while ensuring stakeholder input and sign-off processes are met Organise and update brand asset libraries for easy internal access and use Insights & Market Research Coordinate internal and external research projects Deliver competitor, category, and trend analysis to inform planning and innovation pipeline decisions About You Qualifications & Experience Degree in Marketing, Communications, or a related field 3+ years’ experience in a broad marketing role, ideally in FMCG or food-related sectors Strong copywriting and content development capabilities Skilled in Microsoft Office; experience with CRM and email marketing platforms (e.g. Salesforce, Mailchimp) Skills & Attributes Excellent writing, editing, and communication skills Confident project manager, able to handle multiple priorities with precision and pace Analytical thinker – enjoys using data to guide decisions and improve outcomes Organised, detail-oriented, and responsive under pressure Collaborative team player with a proactive, solutions-focused mindset A genuine interest in the food sector is a nice-to-have Why Join The Team? Work on varied, meaningful projects with direct impact on brand and business performance Join a supportive, fast-moving team with big ambitions in the Irish and international foodservice market Enjoy autonomy, responsibility, and the opportunity to grow your marketing career

Marketing Executive

Alternatives are delighted to partner with Funtasia Theme Parks on a key marketing hire. Funtasia is a leading family-owned and operated entertainment complex, attracting 400,000 visitors annually. We are committed to creating unforgettable experiences and building lasting memories for our guests. Our success is driven by our passionate team, and we are now seeking a dynamic Marketing Executive to join our team in Funtasia Drogheda. This is an exciting opportunity to shape the brand's story, drive audience engagement, and play a key role in our continued growth. Role Overview As the Marketing Executive, you will be instrumental in developing and executing marketing strategies that enhance the Funtasia experience and drive business growth. You will leverage your marketing expertise to create engaging content, deliver impactful campaigns, and utilise data to optimise performance across all marketing channels. This role requires a blend of strategic thinking and hands-on execution, with a focus on delivering measurable results. Key Responsibilities: Develop and Execute Integrated Marketing Strategies: Lead the development and deployment of comprehensive marketing strategies encompassing content creation, digital marketing, traditional marketing, and event promotion. Drive Digital Marketing Performance: Own the measurement and optimisation of performance marketing campaigns (Search Advertising, Social Media Advertising), affiliate marketing, and email marketing. Optimise Marketing ROI: Regularly review and analyse all advertising campaigns to ensure a positive return on ad spend, leveraging data-driven insights to maximize effectiveness. Analyse and Report on Marketing Performance: Drive data-driven insights to understand and track performance across all campaigns and digital channels, providing regular reports and recommendations. Enhance Website Experience: Administer website content, including updates, landing page creation, and other projects to improve user experience and drive conversions. Lead Email Marketing Initiatives: Plan, develop, and execute automated email marketing campaigns to nurture leads and drive customer engagement. Leverage Digital Analytics: Review analytics for all digital channels, evaluate effectiveness, and act on insights to optimize performance. Contribute to Group Sales Strategy: Contribute significantly to the development and implementation of the annual group sales plan, collaborating with the sales team to achieve targets. Build Hotel Partnerships: Build and manage relationships with key hotel partners to improve hotel package sales opportunities. Manage Media Planning: Oversee media planning and buying across traditional and digital channels, ensuring effective allocation of budget and maximising reach. Support Product Development: Contribute significantly to the process to identify, develop, and promote new products, including new exhibit concepts, events, limited time offerings, and up-sell opportunities. Influence Guest Experience Strategy: Play a key role in the development of the strategic plan for the guest experience, ensuring marketing efforts align with overall customer satisfaction goals. What We Offer: Seasonal schedule with additional holiday time available during the off-season. Performance bonuses. A collaborative and innovative work environment. Opportunities for professional development and career growth. What We Are Looking For: Bachelor's Degree in Marketing, Business, or a related field. 3+ years of progressive marketing experience, with a focus on campaign development and digital marketing. Commercial experience managing WordPress websites or similar. Proficiency in Google Analytics and Google Ads. Proven ability to translate business objectives into effective marketing strategies. Strong verbal and written communication skills, with the ability to create compelling content. Highly organised with excellent project management skills. Ability to work independently and collaboratively as part of a team. Experience in family event attractions, hotels, museums, or sports franchises is an advantage.  

Digital Marketing Executive

Are you a creative digital marketer with a passion for social media and content creation? This role offers the opportunity to join a dynamic and collaborative digital marketing team, working on innovative campaigns and digital content strategies. You'll be responsible for developing engaging content across social media platforms, collaborating with agencies on creative ideas, and utilising the latest digital tools, including AI, to produce high-quality video content. What You’ll Do: Work closely with internal teams, agencies, and external partners to execute digital campaigns. Create and manage social media content, including video, podcasts, and rich media, to drive engagement. Use platform-based tools to produce and edit video content while ensuring brand consistency. Identify opportunities to showcase brand events, sponsorships, and CSR initiatives across digital channels. Manage and optimise content on employee advocacy platforms. Analyse digital performance metrics to refine and enhance campaign strategies. Conduct market research to stay ahead of industry trends and best practices. Maintain and update website content with SEO best practices, including metadata and tagging. Identify and implement strategies to enhance customer experience and increase digital conversions. What You’ll Need: 3-5 years of experience in digital marketing, social media, or content creation. A creative mindset with a passion for storytelling through digital channels. Strong organisational and time management skills, with the ability to multitask effectively. Experience managing social media communities and employee advocacy platforms is a plus. Strong written and verbal communication skills, with keen attention to detail. A portfolio showcasing your digital content or campaign experience is preferred. Qualifications & Technical Skills: A degree in Marketing, Digital Media, Communications, or a related field. Proficiency in social media business management tools and video editing software. Experience with AI-driven content creation tools is a plus. Google Analytics certification and experience in campaign performance reporting. Financial service industry experience is highly desirable Whats For You? Work in a fast-paced, creative, and supportive environment. Gain exposure to exciting digital campaigns and industry-leading marketing strategies. Opportunities for career development and upskilling in the latest digital trends. Competitive salary and benefits package. If you're looking to take the next step in your digital marketing career, apply now to be part of an innovative and forward-thinking team!

Marketing Account Manager

Are you a strategic marketer with a passion for creativity and client management? Do you thrive in a fast-paced agency environment, juggling multiple projects while delivering exceptional results? We’re looking for a dynamic and highly driven Marketing Account Manager to join the growing team. This role is the perfect opportunity for a mid-level marketer ready to take the next step in their career, leading client projects, developing innovative marketing strategies, and driving new business opportunities. Location: Ranelagh, Dublin (Full-time, Office-Based) What You’ll Do Manage marketing & design projects from initial briefing to final execution, ensuring timelines, budgets, and client expectations are met. Act as the key liaison between clients and creative team, translating their vision into compelling campaigns. Develop data-driven marketing strategies that align with client goals, including branding, content, digital marketing, and web development. Grow your client accounts, identifying opportunities to pitch new ideas and expand existing relationships (20% of the role). Oversee campaign performance, using insights to optimise strategies and present measurable outcomes. Lead client presentations with confidence, delivering creative proposals and performance reports. Work closely with internal teams, ensuring seamless collaboration between design, marketing, and web development. What We’re Looking For   5+ years of marketing experience, ideally with 2+ years in an agency setting. Proven ability to manage multiple projects and clients simultaneously in a fast-paced environment. Strong understanding of digital marketing, content strategy, branding, and web development. A natural problem-solver, able to diagnose marketing challenges and present solutions effectively. Experience using marketing analytics tools (e.g., Google Analytics, HubSpot) to track and report on campaign success. Excellent communication, presentation, and organisational skills – confident in managing client relationships. A proactive mindset with a desire to identify and pitch for new business opportunities. Familiarity with Adobe Creative Suite or similar design tools is a bonus! Why Join? A collaborative, creative, and fast-paced work environment where your ideas are valued. Exposure to high-profile clients and exciting campaigns. Opportunities for career growth and professional development. A competitive salary & benefits package.