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Leonie Gleeson
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Leonie Gleeson

Associate Director

With a background in digital marketing and a passion for how technology and data shape today’s marketing landscape, I have been recruiting top talent since 2016.

My experience spans multiple industries, having led teams across IT, HR, Operations, Sales, and Marketing recruitment for both national and international clients. Before moving into recruitment, I worked in account management, which has given me a deep understanding of client needs and relationship building.

At Alternatives, my focus is on delivering a best-in-class service to both clients and candidates—ensuring the right talent aligns with business objectives and individual career ambitions.

My advice for career success? Commit to continuous learning, stay ahead of industry trends, and actively engage with experts in your field.

 

Jobs Panel

Current Marketing Jobs

Social Media Executive

Join a dynamic Digital Marketing Team to play a key role in shaping their online presence! We're seeking a creative and enthusiastic Social Media Marketer to develop engaging content across all the social media channels and contribute to the overall digital communications strategy. This is an exciting opportunity to bring the brand to life online and connect with a wide audience. Hybrid, Dublin and Cork Offices, 18 month FTC Responsibilities: Execute the social media strategy to enhance brand presence across all platforms. Schedule and publish content according to the content calendar. Create engaging content, including filming and editing short-form videos, writing compelling captions, and designing visuals. Liaise with design and video agencies to produce social media content. Research social media trends, identify opportunities to expand reach, and engage new audiences. Utilise internal resources to create authentic content. Manage monthly content brainstorming sessions for platforms like TikTok. Monitor social media conversations, identify potential issues, and respond appropriately. Develop content for paid social media campaigns. Track key social media metrics and provide data-driven recommendations for improvement. Support the wider digital marketing team and communications department on various projects and campaigns. Essential Requirements Third level qualification (a minimum Level 6 on NFQ or greater) in Digital Marketing, Communications, Graphic Design or Journalism. A minimum of two years’ directly relevant experience working with social media and creating various types of content for different channels such as TikTok, Meta and LinkedIn. Demonstrated smart phone video production and editing skills. Excellent communication (written and editing) skills with a focus on error free content.  Well-developed IT skills including MS Office. Understanding of social media KPIs and metrics. Desirable Requirements Good levels of proficiency in Adobe Creative Suite/Photoshop / InDesign / Canva. Knowledge of SEO best practices and content optimisation for social media.

  • €31,200
  • Digital
  • Dublin

Marketing and Communications Specialist

Join a dynamic Communications team as a Marketing and Communications specialist to play a key role in developing and executing impactful marketing and communications programs. You'll contribute to strategic communications that advance organisational objectives across corporate, program, and consumer awareness initiatives. This is an opportunity to use your expertise to bring work to life and engage key audiences. Hybrid, Offices in Dublin and Cork 18 Month FTC Responsibilities: Provide expert marketing and communications advice to internal teams. Implement strategic communications plans to promote the organisation's role and achievements. Support press office functions, including media relations and spokesperson support. Coordinate content development and publication of key reports. Provide marketing and communications support for flagship events. Manage agency relationships. Define, monitor, and adjust program metrics. Conduct target audience research to inform communication strategies. Manage brand assets to ensure proper use. Collaborate with the wider Communications team to maximise content effectiveness. Knowledge & Skills: Excellent written and oral communication and creative skills. Strong organisational skills, ability to multitask, manage competing demands, and meet deadlines. Strong problem-solving, analytical, and decision-making skills. Ability to build positive working relationships with internal and external stakeholders. Strong attention to detail and commitment to quality. Ability to work independently and manage milestones. Excellent IT skills. Experience & Qualifications: Essential: Degree (NFQ Level 7+) in Marketing, Business, or a related discipline. Minimum 3 years' relevant experience in a marketing/communications function. Competency across the full marketing communications mix. Experience working in a multi-disciplinary team. Excellent written and oral communication skills. Strong IT skills. Desirable: Proficiency in written/spoken Irish language. Knowledge/experience in the public sector. Knowledge/experience in the sustainable/renewable energy sector.

  • €51500
  • Marketing
  • Dublin

Digital Marketing Executive

Are you a creative digital marketer with a passion for social media and content creation? This role offers the opportunity to join a dynamic and collaborative digital marketing team, working on innovative campaigns and digital content strategies. You'll be responsible for developing engaging content across social media platforms, collaborating with agencies on creative ideas, and utilising the latest digital tools, including AI, to produce high-quality video content. What You’ll Do: Work closely with internal teams, agencies, and external partners to execute digital campaigns. Create and manage social media content, including video, podcasts, and rich media, to drive engagement. Use platform-based tools to produce and edit video content while ensuring brand consistency. Identify opportunities to showcase brand events, sponsorships, and CSR initiatives across digital channels. Manage and optimise content on employee advocacy platforms. Analyse digital performance metrics to refine and enhance campaign strategies. Conduct market research to stay ahead of industry trends and best practices. Maintain and update website content with SEO best practices, including metadata and tagging. Identify and implement strategies to enhance customer experience and increase digital conversions. What You’ll Need: 3-5 years of experience in digital marketing, social media, or content creation. A creative mindset with a passion for storytelling through digital channels. Strong organisational and time management skills, with the ability to multitask effectively. Experience managing social media communities and employee advocacy platforms is a plus. Strong written and verbal communication skills, with keen attention to detail. A portfolio showcasing your digital content or campaign experience is preferred. Qualifications & Technical Skills: A degree in Marketing, Digital Media, Communications, or a related field. Proficiency in social media business management tools and video editing software. Experience with AI-driven content creation tools is a plus. Google Analytics certification and experience in campaign performance reporting. Financial service industry experience is highly desirable Whats For You? Work in a fast-paced, creative, and supportive environment. Gain exposure to exciting digital campaigns and industry-leading marketing strategies. Opportunities for career development and upskilling in the latest digital trends. Competitive salary and benefits package. If you're looking to take the next step in your digital marketing career, apply now to be part of an innovative and forward-thinking team!

  • 45000-55000
  • Digital
  • Blackrock

Digital Business Growth & Project Development

This is a dual-role opportunity for a highly motivated Digital Business Development & Project Manager. You will be instrumental in driving digital growth by identifying, securing, and managing new client projects. This role requires a blend of strategic sales acumen and hands-on project management expertise, with a split between business development and project delivery. You will report to the Head of Client Services and collaborate closely with the web development and design teams. Key Responsibilities: Business Development: Lead Generation & Acquisition: Proactively identify and develop new business opportunities in the digital space, focusing on eCommerce, business websites, and landing pages. Build and maintain a robust pipeline of potential clients. Develop and execute targeted digital sales and marketing strategies to generate qualified leads. Network effectively to build and maintain strong relationships with potential clients. Manage the full sales cycle, from initial contact and proposal development to closing deals. Track and report on sales performance, ensuring targets are consistently met. Market Analysis & Strategy: Conduct market research to identify emerging trends and opportunities. Develop a deep understanding of clients' business goals and digital strategies. Prepare and deliver compelling sales presentations and proposals. Project Management: Client Onboarding & Project Delivery: Manage new client projects from initial briefing to final execution. Develop detailed project plans, including timelines, budgets, and resource allocation. Act as the primary point of contact between clients and internal teams, ensuring clear communication. Translate client requirements into actionable briefs for the web development and design teams. Monitor project progress, identify risks, and implement solutions to keep projects on track. Ensure all projects are delivered on time, within scope, and within budget. Manage client expectations and maintain high levels of satisfaction. Use data and insights to inform project decisions and drive improvements. Client Relationship Management: Maintain strong client relationships throughout project lifecycles. Qualifications and Experience: Minimum of 5 years of experience in digital business development, ideally within a digital agency or related field. Proven track record of success in winning web development projects and driving revenue growth. Solid understanding of web design and development processes. Proficiency in analytics and eCommerce platforms. Strong understanding of digital marketing channels, including SEO, PPC, social media, and email marketing. Proven experience in leading website projects from inception to launch. Excellent presentation and client reporting skills. Familiarity with project management tools and financial reporting. Experience with design briefs and UI/UX processes. Exceptional communication, negotiation, and interpersonal skills. Data-driven approach with proficiency in analytics tools (e.g., Google Analytics). Fluent English speaking. Strong understanding of the Irish market. Desirable: Experience with CRM software. Previous experience in a digital agency, SaaS, or technology-driven environment. Other: Office-based role in Ranelagh, Dublin. Full-time position, 5 days per week. What’s On Offer: A collaborative and innovative work environment. Opportunities for professional development and career growth. Competitive salary and benefits package. Strong incentive structure.

  • €55,000 - €60,000 with commission
  • Customer
  • Dublin

Marketing Account Manager

Are you a strategic marketer with a passion for creativity and client management? Do you thrive in a fast-paced agency environment, juggling multiple projects while delivering exceptional results? We’re looking for a dynamic and highly driven Marketing Account Manager to join the growing team. This role is the perfect opportunity for a mid-level marketer ready to take the next step in their career, leading client projects, developing innovative marketing strategies, and driving new business opportunities. Location: Ranelagh, Dublin (Full-time, Office-Based) What You’ll Do Manage marketing & design projects from initial briefing to final execution, ensuring timelines, budgets, and client expectations are met. Act as the key liaison between clients and creative team, translating their vision into compelling campaigns. Develop data-driven marketing strategies that align with client goals, including branding, content, digital marketing, and web development. Grow your client accounts, identifying opportunities to pitch new ideas and expand existing relationships (20% of the role). Oversee campaign performance, using insights to optimise strategies and present measurable outcomes. Lead client presentations with confidence, delivering creative proposals and performance reports. Work closely with internal teams, ensuring seamless collaboration between design, marketing, and web development. What We’re Looking For   5+ years of marketing experience, ideally with 2+ years in an agency setting. Proven ability to manage multiple projects and clients simultaneously in a fast-paced environment. Strong understanding of digital marketing, content strategy, branding, and web development. A natural problem-solver, able to diagnose marketing challenges and present solutions effectively. Experience using marketing analytics tools (e.g., Google Analytics, HubSpot) to track and report on campaign success. Excellent communication, presentation, and organisational skills – confident in managing client relationships. A proactive mindset with a desire to identify and pitch for new business opportunities. Familiarity with Adobe Creative Suite or similar design tools is a bonus! Why Join? A collaborative, creative, and fast-paced work environment where your ideas are valued. Exposure to high-profile clients and exciting campaigns. Opportunities for career growth and professional development. A competitive salary & benefits package.  

  • Competitive package on offer
  • Marketing
  • Dublin

Channel Marketing Lead

A leading energy solutions company is seeking a Channel Marketing Lead to join the marketing team. This role will be pivotal in developing and executing marketing strategies that drive product awareness, engagement, and sales through our nationwide branch network. The ideal candidate will possess a blend of strategic thinking, creativity, and analytical skills, with a strong understanding of market trends and customer needs. Hybrid 2 days a week on site.   Key Responsibilities: Channel Marketing: Design and execute channel marketing strategies to maximise product distribution and sales through the branch network. Build and maintain strong relationships with channel partners and branch managers to ensure alignment and collaboration on marketing initiatives. Develop channel-specific marketing materials, including sales tools, promotional campaigns, and training resources. Monitor and analyse channel performance metrics to optimise marketing efforts and drive sales growth. Cross-Functional Collaboration: Work with category managers to develop and implement comprehensive product marketing promotions. Collaborate on product launch plans, including timelines, promotional materials, and training for sales teams. Collaborate with all the marketing team to ensure an integrated approach to product offerings. Work with sales teams to participate in trade shows, industry events, and webinars to promote products and engage with customers and partners. Performance Analysis: Track and analyse the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for improvement. Prepare regular reports on product performance, market trends, and competitive analysis for senior management. Merchandising: Ensure in-branch product displays align with brand guidelines and seasonal promotions, in a way that maximizes visibility and encourages customer engagement. Work closely with the sales team and management to develop and execute merchandising strategies that align with overall business goals. What you need to do the job: Bachelor’s degree in Marketing, Business Administration, or a related field. 3-5 years of experience in B2B marketing, channel marketing, or a related role, preferably in a similar industry. Strong understanding of marketing principles and channel dynamics. Proven ability to develop and execute successful marketing strategies and campaigns. Excellent communication, presentation, and interpersonal skills. Strong analytical skills with the ability to interpret data and make data-driven decisions. Ability to work independently and collaboratively in a fast-paced environment. What On Offer: Competitive salary and performance-based bonuses. Comprehensive benefits package. Opportunities for professional development and career advancement. A dynamic and inclusive work environment that values innovation and teamwork.

  • €55,000 - €65,000 with package
  • Marketing
  • Dublin

Marketing Manager

Due to ongoing expansion, we are looking for an experienced and dynamic Marketing Manager to join the team on a full-time, permanent basis within a growing Irish-owned organisation The ideal candidate will be equally comfortable setting the marketing vision and rolling up their sleeves to drive results across both digital and traditional marketing channels. This role will involve brand management, digital marketing, content creation, employer branding, competitor analysis, and event management. The successful candidate will work cross-functionally with HR and other departments ensuring that marketing efforts support business growth, recruitment, and brand positioning. Onsite, located in North Dublin Key Responsibilities: Marketing Strategy & Execution Manage end-to-end marketing campaigns, balancing both strategic planning and hands-on execution. Ensure a strong brand presence across digital, social media, and traditional platforms. Oversee all content marketing efforts, including social media, website management, and email campaigns. Brand Management & Digital Marketing Maintain and enhance brand consistency across all touchpoints, including digital assets, physical branding, and internal communications. Work closely with the in-house Graphic Designer to create compelling, on-brand content. Manage the company’s social media strategy, driving engagement and audience growth. Monitor and analyse competitor marketing activities, identifying opportunities to refine and improve our positioning. Cross-Functional Collaboration Partner with HR to develop employer branding campaigns, supporting talent attraction and recruitment initiatives. Coordinate with project and site teams to ensure on-site branding reflects the company’s identity and values. Events & Campaigns Plan and execute corporate events, industry functions, and brand activations. Qualifications & Experience: 5+ years of experience in a marketing role, with a blend of strategic and executional expertise. Proven experience in both digital and traditional marketing, including social media, content, branding, and events. Strong project management and multi-tasking skills, with the ability to drive initiatives independently. Experience working cross-functionally with HR, sales, and design teams. Proficiency in Adobe Creative Suite, Canva, WordPress  or similar tools is a plus. Experience in the construction or related industries is beneficial but not mandatory. What’s in it for you? Competitive salary and comprehensive benefits package (pension scheme, professional subscriptions, etc.). Opportunities for career development within a growing company. A dynamic, fast-paced environment where you’ll have real ownership of marketing initiatives. If this sounds like the next step in your career, we’d love to hear from you!  

  • €65,000 - €75,000 with benefits
  • Marketing
  • Dublin

Product Manager

Are you a creative and strategic thinker with a passion for product innovation? We’re seeking an experienced Product Manager to join a forward-thinking Product Development & Innovation Team. In this role, you’ll collaborate with cross-functional teams to shape and refine a world-class fund range that meets evolving client needs and drives innovation in financial solutions. Dublin city centre located, hybrid work model. Key Responsibilities: As a Product Development Manager, you’ll play a pivotal role in driving the success and relevance of the product portfolio. Your responsibilities will include: Innovation & Strategy: Drive product innovation by collaborating with product managers and implementation teams to deliver client-centric solutions. End-to-End Product Lifecycle Management: Oversee the design, development, monitoring, and reshaping of the fund range, ensuring products align with customer needs, distribution priorities, and profitability goals. Market Insights: Leverage business intelligence to identify industry trends and product opportunities. Product Communication: Manage communication efforts related to product enhancements, fund reshapes, mergers, and liquidations. Cross-Functional Collaboration: Work closely with other business units to deliver seamless product integration and implementation. Documentation & Reporting: Prepare detailed product specifications, presentations, and reports to inform senior management and stakeholders. Your Background: We’re looking for a driven and creative individual with: Qualifications: A degree in business, finance, marketing, or a related field. Experience: 5–10 years of relevant experience in product development or a similar role ideally within financial services. Skills: Strong analytical abilities with a flexible, problem-solving mindset. Exceptional organisational skills to manage multiple projects under tight deadlines. Excellent interpersonal and communication skills for effective teamwork and stakeholder management. Mindset: A curiosity about asset management and a willingness to learn and adapt.

  • Competitive
  • Customer
  • Dublin