Leonie Gleeson

Senior International Brand Manager

Would you like to join an amazing team, make a difference and be part of the next growth phase for Flahavan’s, one of Ireland’s most loved, iconic and sustainable brands? Alternatives are partnering with Flahavans on this exciting Senior International Brand Manager role. Since 1785, Flahavan’s have been milling oats in Kilmacthomas, making them the oldest continuing family business in Ireland. Each generation has left its mark and over the past twenty years the company has made inroads across the globe, exporting to over twenty countries. A range of branded products has been tailored to the USA, South Korea and the UK markets. Proudly the No 1 oats brand in Ireland and the UK (in the organic segment), the product range today covers hot oats, cold cereals, bakery products (flapjacks, granola) and oat drinks.  The Senior International Brand Manager (SIBM) is responsible for leading the strategic development, execution, and performance of the brand across international markets. This role manages a high-performing team and partners cross-functionally and cross-regionally to drive brand equity, market share, and revenue growth, while ensuring global consistency and local relevancy. Key Responsibilities Brand Leadership Define and execute the global brand strategy, ensuring alignment with company objectives and local market needs. Champion the brand vision and identity across all touchpoints and geographies. Act as brand guardian—ensuring consistency in tone, messaging, and visual identity. People Management Lead, coach, and develop a team of assistant brand managers and/or junior marketing team members. Set clear KPIs, conduct performance reviews, and foster a culture of feedback and growth. Delegate effectively while maintaining strategic oversight and accountability. Market & Consumer Insights Lead analysis of global market trends, consumer behaviour, competitive landscape, and performance data. Translate insights into actionable plans and innovations tailored to regional nuances. Marketing & Communications Develop and oversee global brand campaigns, media strategy, and content creation across traditional and digital channels. Collaborate with internal and external creative agencies on campaign development and rollout. Ensure timely deployment of global toolkits and ensure timely delivery to local markets. Cross-Functional Collaboration: Coordinate with sales, commercial, digital, and supply chain teams to ensure alignment on brand plans. Serve as a central point of contact for local marketing teams, providing guidance and support. Product & Innovation Management Partner with R&D and product development to influence innovation pipeline and positioning based on international needs. Lead go-to-market planning for new product launches, working closely with commercial, supply chain, and sales. Stakeholder Engagement Collaborate with regional marketing leads, commercial heads, and global leadership to align on strategy and execution. Present brand performance, strategies, and recommendations to senior leadership. Performance Management Own global brand dashboards—monitor brand equity, sales performance, market share, and campaign ROI. Continuously refine strategy based on data, feedback, and business outcomes. Key Skills & Experience Required: 6+ years in brand marketing, with at least 3+ years in international or global brand leadership. Background in CPG or FMCG industry. Proven experience managing direct reports and developing high-performing teams. Track record of building and scaling brands across multiple international markets. Strong background in both strategic brand building and tactical execution. Experience with global product launches and cross-functional coordination. Strong understanding of brand equity, positioning, and consumer behaviour. Analytical thinker with commercial acumen and a data-driven mindset. Desirable: Multilingual or experience working in culturally diverse environments. Degree in Marketing, Business, or related field. Personal Attributes Strong leadership and mentorship qualities Data-driven, and commercially minded (awareness of P&L) Strategic and creative thinker Culturally sensitive and globally minded Proactive, organised, and results-oriented Agile and solutions-focused in a dynamic global environment Confident communicator with strong presentation and influencing skills Project management and stakeholder communication skills

Head of Communications

Head of Communications Lead the communications strategy for a purpose-driven organisation shaping Ireland’s sustainable future. Our client, south of Dublin city centre, is looking for a Head of Communications to lead a strategic function that protects and enhances reputation, builds public trust, and supports delivery of national-scale initiatives. The Opportunity Reporting to the Communications Director, you will develop and execute an integrated communications strategy across external relations, media, brand, social, and internal communications. This role requires strong leadership, stakeholder engagement, and creative thinking to support a high-impact, purpose-led organisation. Key Responsibilities Develop and deliver a strategic, insight-led communications plan, covering PR, public affairs, social media, brand, and internal comms. Manage day-to-day external communications and media relations, ensuring consistent and aligned messaging. Build strong relationships with media, stakeholders, and internal teams to support business and reputational objectives. Lead strategic marketing communications to enhance brand relevance and audience engagement. Oversee agency partners to ensure quality outputs and strong performance. Implement internal communications initiatives to drive engagement and alignment. Plan and execute media campaigns and events, measuring effectiveness and impact. Manage communications budgets and contribute to team leadership. The idea candidate You are a strategic thinker with strong execution skills and a deep understanding of communications as a business enabler. You thrive in fast-paced, complex environments and are passionate about driving positive change through clear, consistent messaging. Requirements 10+ years in senior communications roles with a strong track record of success. Expertise across media relations, issues management, internal and external comms, digital and brand. Experience engaging with complex stakeholder groups across public and private sectors. Strong social/digital media and content strategy capabilities. Excellent interpersonal, written, and verbal communication skills. Proven crisis and incident communications experience. A relevant degree (e.g. Communications, PR, Marketing); PRII membership is a plus. This is a uniquely exciting opportunity to lead communications for a values-led organisation with a mission to deliver for people. Are you a senior communications leader with a passion for sustainability, climate action, and community impact – apply today.  

Business Development Manager

We are currently recruiting for a Business Development Manager on full time permanent basis. This role is hybrid Dublin 1. The role plays an essential role in ensuring strong relationships within the professional service sector, and growth in market from competitors within the Irish market. The role will be responsible for developing strong and beneficial relationships with key employers to ensure continued pathways for member and prospective members whilst also finding new and enhancing current commercially focused business relationships with existing and new employers in Ireland. The role will drive long term sustainable growth and enhance the reputation of the organisation by developing lasting pathways which will guarantee a strong pipeline of potential members as well as finding new strategic opportunities to grow the markets. The job Reporting to the Head of Business Development on a day-to-day basis, you’ll be involved in the following: Building strategic partnerships products and drive primary registrations Driving revenue streams focusing certificate sales and other revenue generating products. Supporting the development of the revenue generating offering targeting education, learning, and employer strategy and business plan with a specific focus on promoting certificates, courses and products as part of the Ireland strategy Ensure a sales pipeline is managed, understanding the potential contribution each employer and national body could make to targets and strategy Working with Education, Accreditation, Marketing, Central Sales & Marketing, Partnerships and Market Head to develop and deliver a plan of activity for all key partners across Ireland. Deliver against key KPIs including targets, certificate sale and annualised new and existing business meetings. Ensuring the appropriate promotion of products and services to employers, ensuring that relevant opportunities for existing members are continuously developed and achieves enhanced reputation and influence Working with the marketing team to develop and deliver university, learning provider and employer focused marketing initiatives throughout the year The person We’re looking for someone who can demonstrate the follows skills and experience: Demonstrable experience in independent business development, key account management and business-to-business selling, ideally in a professional service, or education environment Knowledge of sales, business development frameworks, processes and techniques An understanding of regulatory frameworks in Ireland is desirable Excellent interpersonal skills with the ability to build long term, high quality, trusted relationships up to, and including, board level Highly independent and self-motivated individual who is able to work on own initiative to realise size and scope of opportunities to deliver results Outstanding communicator with excellent presentation skills, both written and oral Excellent networker and prospector at all levels Strong influencing and negotiation skills Commercially orientated and results driven with a track record of successful delivery and an ability to identify new opportunities Highly-motivated, proactive and enthusiastic; able to work independently Plans, organises and prioritises work to be able to set and meet stretching targets and strict deadlines and within agreed budgets. Competitive salary with strong career growth opportunities  

Social Media Executive

Join a dynamic Digital Marketing Team to play a key role in shaping their online presence! We're seeking a creative and enthusiastic Social Media Marketer to develop engaging content across all the social media channels and contribute to the overall digital communications strategy. This is an exciting opportunity to bring the brand to life online and connect with a wide audience. Hybrid, Dublin and Cork Offices, 18 month FTC Responsibilities: Execute the social media strategy to enhance brand presence across all platforms. Schedule and publish content according to the content calendar. Create engaging content, including filming and editing short-form videos, writing compelling captions, and designing visuals. Liaise with design and video agencies to produce social media content. Research social media trends, identify opportunities to expand reach, and engage new audiences. Utilise internal resources to create authentic content. Manage monthly content brainstorming sessions for platforms like TikTok. Monitor social media conversations, identify potential issues, and respond appropriately. Develop content for paid social media campaigns. Track key social media metrics and provide data-driven recommendations for improvement. Support the wider digital marketing team and communications department on various projects and campaigns. Essential Requirements Third level qualification (a minimum Level 6 on NFQ or greater) in Digital Marketing, Communications, Graphic Design or Journalism. A minimum of two years’ directly relevant experience working with social media and creating various types of content for different channels such as TikTok, Meta and LinkedIn. Demonstrated smart phone video production and editing skills. Excellent communication (written and editing) skills with a focus on error free content.  Well-developed IT skills including MS Office. Understanding of social media KPIs and metrics. Desirable Requirements Good levels of proficiency in Adobe Creative Suite/Photoshop / InDesign / Canva. Knowledge of SEO best practices and content optimisation for social media.

Marketing and Communications Specialist

Join a dynamic Communications team as a Marketing and Communications specialist to play a key role in developing and executing impactful marketing and communications programs. You'll contribute to strategic communications that advance organisational objectives across corporate, program, and consumer awareness initiatives. This is an opportunity to use your expertise to bring work to life and engage key audiences. Hybrid, Offices in Dublin and Cork 18 Month FTC Responsibilities: Provide expert marketing and communications advice to internal teams. Implement strategic communications plans to promote the organisation's role and achievements. Support press office functions, including media relations and spokesperson support. Coordinate content development and publication of key reports. Provide marketing and communications support for flagship events. Manage agency relationships. Define, monitor, and adjust program metrics. Conduct target audience research to inform communication strategies. Manage brand assets to ensure proper use. Collaborate with the wider Communications team to maximise content effectiveness. Knowledge & Skills: Excellent written and oral communication and creative skills. Strong organisational skills, ability to multitask, manage competing demands, and meet deadlines. Strong problem-solving, analytical, and decision-making skills. Ability to build positive working relationships with internal and external stakeholders. Strong attention to detail and commitment to quality. Ability to work independently and manage milestones. Excellent IT skills. Experience & Qualifications: Essential: Degree (NFQ Level 7+) in Marketing, Business, or a related discipline. Minimum 3 years' relevant experience in a marketing/communications function. Competency across the full marketing communications mix. Experience working in a multi-disciplinary team. Excellent written and oral communication skills. Strong IT skills. Desirable: Proficiency in written/spoken Irish language. Knowledge/experience in the public sector. Knowledge/experience in the sustainable/renewable energy sector.

Digital Marketing Executive

Are you a creative digital marketer with a passion for social media and content creation? This role offers the opportunity to join a dynamic and collaborative digital marketing team, working on innovative campaigns and digital content strategies. You'll be responsible for developing engaging content across social media platforms, collaborating with agencies on creative ideas, and utilising the latest digital tools, including AI, to produce high-quality video content. What You’ll Do: Work closely with internal teams, agencies, and external partners to execute digital campaigns. Create and manage social media content, including video, podcasts, and rich media, to drive engagement. Use platform-based tools to produce and edit video content while ensuring brand consistency. Identify opportunities to showcase brand events, sponsorships, and CSR initiatives across digital channels. Manage and optimise content on employee advocacy platforms. Analyse digital performance metrics to refine and enhance campaign strategies. Conduct market research to stay ahead of industry trends and best practices. Maintain and update website content with SEO best practices, including metadata and tagging. Identify and implement strategies to enhance customer experience and increase digital conversions. What You’ll Need: 3-5 years of experience in digital marketing, social media, or content creation. A creative mindset with a passion for storytelling through digital channels. Strong organisational and time management skills, with the ability to multitask effectively. Experience managing social media communities and employee advocacy platforms is a plus. Strong written and verbal communication skills, with keen attention to detail. A portfolio showcasing your digital content or campaign experience is preferred. Qualifications & Technical Skills: A degree in Marketing, Digital Media, Communications, or a related field. Proficiency in social media business management tools and video editing software. Experience with AI-driven content creation tools is a plus. Google Analytics certification and experience in campaign performance reporting. Financial service industry experience is highly desirable Whats For You? Work in a fast-paced, creative, and supportive environment. Gain exposure to exciting digital campaigns and industry-leading marketing strategies. Opportunities for career development and upskilling in the latest digital trends. Competitive salary and benefits package. If you're looking to take the next step in your digital marketing career, apply now to be part of an innovative and forward-thinking team!

Digital Business Growth & Project Development

This is a dual-role opportunity for a highly motivated Digital Business Development & Project Manager. You will be instrumental in driving digital growth by identifying, securing, and managing new client projects. This role requires a blend of strategic sales acumen and hands-on project management expertise, with a split between business development and project delivery. You will report to the Head of Client Services and collaborate closely with the web development and design teams. Key Responsibilities: Business Development: Lead Generation & Acquisition: Proactively identify and develop new business opportunities in the digital space, focusing on eCommerce, business websites, and landing pages. Build and maintain a robust pipeline of potential clients. Develop and execute targeted digital sales and marketing strategies to generate qualified leads. Network effectively to build and maintain strong relationships with potential clients. Manage the full sales cycle, from initial contact and proposal development to closing deals. Track and report on sales performance, ensuring targets are consistently met. Market Analysis & Strategy: Conduct market research to identify emerging trends and opportunities. Develop a deep understanding of clients' business goals and digital strategies. Prepare and deliver compelling sales presentations and proposals. Project Management: Client Onboarding & Project Delivery: Manage new client projects from initial briefing to final execution. Develop detailed project plans, including timelines, budgets, and resource allocation. Act as the primary point of contact between clients and internal teams, ensuring clear communication. Translate client requirements into actionable briefs for the web development and design teams. Monitor project progress, identify risks, and implement solutions to keep projects on track. Ensure all projects are delivered on time, within scope, and within budget. Manage client expectations and maintain high levels of satisfaction. Use data and insights to inform project decisions and drive improvements. Client Relationship Management: Maintain strong client relationships throughout project lifecycles. Qualifications and Experience: Minimum of 5 years of experience in digital business development, ideally within a digital agency or related field. Proven track record of success in winning web development projects and driving revenue growth. Solid understanding of web design and development processes. Proficiency in analytics and eCommerce platforms. Strong understanding of digital marketing channels, including SEO, PPC, social media, and email marketing. Proven experience in leading website projects from inception to launch. Excellent presentation and client reporting skills. Familiarity with project management tools and financial reporting. Experience with design briefs and UI/UX processes. Exceptional communication, negotiation, and interpersonal skills. Data-driven approach with proficiency in analytics tools (e.g., Google Analytics). Fluent English speaking. Strong understanding of the Irish market. Desirable: Experience with CRM software. Previous experience in a digital agency, SaaS, or technology-driven environment. Other: Office-based role in Ranelagh, Dublin. Full-time position, 5 days per week. What’s On Offer: A collaborative and innovative work environment. Opportunities for professional development and career growth. Competitive salary and benefits package. Strong incentive structure.

Marketing Account Manager

Are you a strategic marketer with a passion for creativity and client management? Do you thrive in a fast-paced agency environment, juggling multiple projects while delivering exceptional results? We’re looking for a dynamic and highly driven Marketing Account Manager to join the growing team. This role is the perfect opportunity for a mid-level marketer ready to take the next step in their career, leading client projects, developing innovative marketing strategies, and driving new business opportunities. Location: Ranelagh, Dublin (Full-time, Office-Based) What You’ll Do Manage marketing & design projects from initial briefing to final execution, ensuring timelines, budgets, and client expectations are met. Act as the key liaison between clients and creative team, translating their vision into compelling campaigns. Develop data-driven marketing strategies that align with client goals, including branding, content, digital marketing, and web development. Grow your client accounts, identifying opportunities to pitch new ideas and expand existing relationships (20% of the role). Oversee campaign performance, using insights to optimise strategies and present measurable outcomes. Lead client presentations with confidence, delivering creative proposals and performance reports. Work closely with internal teams, ensuring seamless collaboration between design, marketing, and web development. What We’re Looking For   5+ years of marketing experience, ideally with 2+ years in an agency setting. Proven ability to manage multiple projects and clients simultaneously in a fast-paced environment. Strong understanding of digital marketing, content strategy, branding, and web development. A natural problem-solver, able to diagnose marketing challenges and present solutions effectively. Experience using marketing analytics tools (e.g., Google Analytics, HubSpot) to track and report on campaign success. Excellent communication, presentation, and organisational skills – confident in managing client relationships. A proactive mindset with a desire to identify and pitch for new business opportunities. Familiarity with Adobe Creative Suite or similar design tools is a bonus! Why Join? A collaborative, creative, and fast-paced work environment where your ideas are valued. Exposure to high-profile clients and exciting campaigns. Opportunities for career growth and professional development. A competitive salary & benefits package.  

Channel Marketing Lead

A leading energy solutions company is seeking a Channel Marketing Lead to join the marketing team. This role will be pivotal in developing and executing marketing strategies that drive product awareness, engagement, and sales through our nationwide branch network. The ideal candidate will possess a blend of strategic thinking, creativity, and analytical skills, with a strong understanding of market trends and customer needs. Hybrid 2 days a week on site.   Key Responsibilities: Channel Marketing: Design and execute channel marketing strategies to maximise product distribution and sales through the branch network. Build and maintain strong relationships with channel partners and branch managers to ensure alignment and collaboration on marketing initiatives. Develop channel-specific marketing materials, including sales tools, promotional campaigns, and training resources. Monitor and analyse channel performance metrics to optimise marketing efforts and drive sales growth. Cross-Functional Collaboration: Work with category managers to develop and implement comprehensive product marketing promotions. Collaborate on product launch plans, including timelines, promotional materials, and training for sales teams. Collaborate with all the marketing team to ensure an integrated approach to product offerings. Work with sales teams to participate in trade shows, industry events, and webinars to promote products and engage with customers and partners. Performance Analysis: Track and analyse the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for improvement. Prepare regular reports on product performance, market trends, and competitive analysis for senior management. Merchandising: Ensure in-branch product displays align with brand guidelines and seasonal promotions, in a way that maximizes visibility and encourages customer engagement. Work closely with the sales team and management to develop and execute merchandising strategies that align with overall business goals. What you need to do the job: Bachelor’s degree in Marketing, Business Administration, or a related field. 3-5 years of experience in B2B marketing, channel marketing, or a related role, preferably in a similar industry. Strong understanding of marketing principles and channel dynamics. Proven ability to develop and execute successful marketing strategies and campaigns. Excellent communication, presentation, and interpersonal skills. Strong analytical skills with the ability to interpret data and make data-driven decisions. Ability to work independently and collaboratively in a fast-paced environment. What On Offer: Competitive salary and performance-based bonuses. Comprehensive benefits package. Opportunities for professional development and career advancement. A dynamic and inclusive work environment that values innovation and teamwork.

Product Manager

Are you a creative and strategic thinker with a passion for product innovation? We’re seeking an experienced Product Manager to join a forward-thinking Product Development & Innovation Team. In this role, you’ll collaborate with cross-functional teams to shape and refine a world-class fund range that meets evolving client needs and drives innovation in financial solutions. Dublin city centre located, hybrid work model. Key Responsibilities: As a Product Development Manager, you’ll play a pivotal role in driving the success and relevance of the product portfolio. Your responsibilities will include: Innovation & Strategy: Drive product innovation by collaborating with product managers and implementation teams to deliver client-centric solutions. End-to-End Product Lifecycle Management: Oversee the design, development, monitoring, and reshaping of the fund range, ensuring products align with customer needs, distribution priorities, and profitability goals. Market Insights: Leverage business intelligence to identify industry trends and product opportunities. Product Communication: Manage communication efforts related to product enhancements, fund reshapes, mergers, and liquidations. Cross-Functional Collaboration: Work closely with other business units to deliver seamless product integration and implementation. Documentation & Reporting: Prepare detailed product specifications, presentations, and reports to inform senior management and stakeholders. Your Background: We’re looking for a driven and creative individual with: Qualifications: A degree in business, finance, marketing, or a related field. Experience: 5–10 years of relevant experience in product development or a similar role ideally within financial services. Skills: Strong analytical abilities with a flexible, problem-solving mindset. Exceptional organisational skills to manage multiple projects under tight deadlines. Excellent interpersonal and communication skills for effective teamwork and stakeholder management. Mindset: A curiosity about asset management and a willingness to learn and adapt.